Guide
Cash Offer vs. Creative Finance vs. Novation: Which Is Right for You?
Close With Creative prices every property against four structures, and they pay very differently. A cash offer pays 70–80% of market value and closes in 7 to 14 days. Creative financing pays 90–110% and takes 30 to 60 days. A novation pays 85–95% of the final sale price after the renovation is funded for you, over 45 to 90 days. Wholesale pays 65–75% with competing investor bids in 14 to 30 days. None of them charges the seller a fee. The right one is decided by two questions: how much time you actually have, and how much equity is in the house.
Speed and price trade against each other, and the trade is steep. Cash is the fastest and pays least. Creative financing pays most and takes longest of the two liquid options. If you have equity and 30 days, taking a cash offer is usually the most expensive decision you can make.
The four structures, side by side
| Structure | Pays | Time to close | Cost to you |
|---|---|---|---|
| Cash Offer | 70–80% of market value | 7–14 days | $0 |
| Creative Finance | 90–110% of market value | 30–60 days | $0 |
| Novation | 85–95% of final sale price | 45–90 days | $0 |
| Wholesale | 65–75% of market value | 14–30 days | $0 |
Read that table once more, because the spread between the top and bottom row is the entire point of this article. On the same house, the difference between a wholesale number and a creative finance number can be a third of the property's value. Most sellers never see it, because most companies only offer the bottom row.
Why one buyer only ever shows you one number
A company that buys with its own cash has one economic model. It has to buy low enough to carry the property, fund the repairs, and take the market risk between now and whenever it resells. That is a real business and the discount is real work — but it means there is only ever one shape of offer, and every seller gets the same shape regardless of what they needed.
If you have three months of runway and 60% equity, that offer is wrong for you. If you are eleven days from a foreclosure sale date, it is exactly right. The offer did not change. Your situation did, and nobody asked.
Cash: when the date is the whole problem
A cash offer is a firm number, paid from funds on hand, with no bank financing, no appraisal contingency and no buyer who can walk. That is what you are buying with the discount — not speed alone, but certainty. A retail sale at a higher price that collapses at the inspection is worth nothing if the sale date passes.
Choose cash when: there is a deadline you cannot move, the property is heavily distressed, you need to relocate in days, or you simply want it finished and are willing to pay for that.
“I was weeks from foreclosure and completely lost. They had a cash offer in my hands the next morning and we closed in 11 days. They saved my credit and treated me like a person, not a transaction.”
Margaret T., Austin, TX
Creative finance: when you have equity and a little patience
Creative financing covers seller financing, subject-to purchases and lease-option structures. The common thread is that the full purchase price is not required on day one, which is exactly why it can pay 90–110% of market value rather than 70–80%.
In a seller-financed sale you carry a note and receive payments at interest instead of one lump sum. In a subject-to purchase the buyer takes title and takes over the payments on your existing mortgage, which stays in your name — a structure that can close fast and pay near full value, and one where how the agreement is papered matters more than in any other deal on this page.
Choose creative finance when: maximising the number matters more than finishing this fortnight, you have real equity, and monthly income is useful to you rather than an inconvenience.
Do not choose it when: you need every dollar at closing to buy the next place. That is a cash or wholesale situation and we will say so.
Novation: when the house would sell well if someone fixed it first
A novation replaces one party to a contract with another, with everyone's consent. In a home sale it lets us take over the right to sell your property, spend our own money renovating it, then list it at full retail. When it sells, you take 85–95% of the final sale price.
The distinction that matters: your share is a percentage of what the finished house actually sells for, not a fixed number agreed today. That is the trade against a cash offer, where the number is fixed on day one and cannot move against you. We give you the after-repair estimate and the assumptions behind it before you sign, so you can judge whether the assumptions are sane.
“Mom's house had been vacant for two years — needed a full gut renovation. I dreaded selling it. They walked me through the novation option, did all the work, and I netted $67,000 more than the cash offer. I'm blown away.”
Teresa C., Nashville, TN
Wholesale: when one buyer's number felt like an insult
Wholesale puts the property in front of a curated network of investors who bid against each other, and the best bid wins. You see every offer. It takes a little longer than a direct cash purchase — 14 to 30 days rather than 7 to 14 — and the competition is what improves the number.
Choose wholesale when: the property is heavily distressed, previous cash offers felt too low, and you want speed without accepting the first number anyone said out loud.
How to actually decide
Answer these three in order. They resolve most cases without a conversation.
- 1
Is there a date you cannot move?
A foreclosure sale, a closing on the next house, a job start. If yes, the answer is cash or wholesale and the rest of this article is academic. Say the date on the first call so we can be honest about whether we can make it.
- 2
How much equity is actually in it?
Creative financing needs equity to work with. If the payoff is close to the value, the structures that pay most are not available and we will tell you that rather than run out the clock.
- 3
Would repairs add more than they cost?
If yes, novation is usually the highest number on the page. If the repair bill is large relative to what it adds — a foundation, a full re-roof on a modest house — a cash sale is cleaner.
What is the same across all four
You make no repairs. You clean nothing and haul nothing away. You pay no agent commission, no listing fee and no closing cost. You choose the closing date. And you see every structure the property qualifies for before you choose one — the comparison is the product, not a single number.
A worked comparison, so the trade is visible
The percentages are abstract until you put them against a number and a calendar. Below is an illustration, not a quote and not anyone's actual sale — arithmetic on a round figure so the shape of the decision is visible. Your property will produce different numbers.
Take a house worth $300,000 with a $120,000 mortgage against it, and assume carrying costs of roughly $2,200 a month across mortgage, taxes, insurance and utilities.
| Structure | Gross at the stated range | Approx. months carried | Carrying cost |
|---|---|---|---|
| Cash (70–80%) | $210,000 – $240,000 | 0.5 | ~$1,100 |
| Wholesale (65–75%) | $195,000 – $225,000 | 1 | ~$2,200 |
| Creative finance (90–110%) | $270,000 – $330,000 | 1.5–2 | ~$3,300–$4,400 |
| Novation (85–95% of final) | Depends on after-repair value | 1.5–3 | ~$3,300–$6,600 |
Two things fall out of that table, and both surprise people.
The carrying cost rarely decides it. The gap between the cash row and the creative finance row is around $60,000 to $90,000 on this illustration. The extra six weeks of carrying costs is about $3,000. On a property with equity, waiting is cheap relative to what waiting buys — which is the opposite of the instinct most sellers arrive with.
But it decides it completely when the margin is thin. Reverse the example. A house worth $180,000 with a $150,000 payoff has almost no equity to structure around. The higher-paying routes have little to work with, the carrying cost is the same $2,200 a month, and speed becomes the rational choice rather than the fearful one.
This is why we price against all four rather than guessing. The right structure is not a matter of temperament. It falls out of the numbers on your specific property.
Questions to ask any company buying your house
Ask these of us and of everyone else you speak to. The answers separate a buyer who will show you your options from one who has exactly one product.
- What else does this property qualify for besides your cash offer? If the answer is that they only do cash, you now know their model, and you should get a second opinion before accepting.
- Does this number change after you see the house? Get it in writing. A quote that is renegotiated once you are committed is a well-worn tactic.
- Are you buying directly, or assigning the contract? Both are legitimate. Not telling you is not.
- Is anything deducted at closing? Commission, admin fees, a processing charge. Ask for the net figure you will actually receive.
- What happens if title turns up a problem? The answer tells you whether they have closed many of these or few.
- What is your timeline if I say yes today? Then hold them to it.
The part nobody tells you about state law
Closing procedure, foreclosure timelines and transfer taxes are set by the state the property sits in, and they differ enormously. Some states run foreclosure through a court over most of a year. Others sell at auction under a power-of-sale clause in about two months. That difference decides which of these four structures is realistically available to you when a deadline is involved.
We do not publish a national summary of that, because a national summary of state law is wrong somewhere. Find your state and the page carries its own process.
What we do differently, stated plainly
We price your property against all four structures and present every one it qualifies for within 24 hours, with the numbers side by side. You are not choosing between our offer and nothing; you are choosing between four outcomes on the same house.
Sometimes that means telling you the cash offer is your best realistic option, and sometimes it means telling you that none of our structures beats simply listing it. Both happen. A comparison is only worth something if it is allowed to come out against us.